Reethi Beach Resort is an eco-friendly resort located in the Maldives. The resort uses social media to reach current and potential customers by interacting with them and using different promotions to connect with customers. Currently, the most successful social media outlet for the resort is its Facebook page, but it does take advantage of Twitter as well.
Reethi Beach Resort identified three major goals it wants to achieve. These goals consisted of increasing recognition as a four-star luxury hotel, to build customer relationships and to provide an optimal experience to its visitor. To accomplish these goals, Reethi Beach Resort created and implemented a Big Photo Competition in which they awarded prizes worth $7,000. The point of the campaign was to win a dream vacation through a photo contest that ran on its Facebook page using SocialAppsHQ’s. Fans could enter their favorite holiday photos and get entered for a drawing for two people to win a vacation at the resort.
During the campaign, Reethi Beach Resort got an increase in likes, potential customers, and an overall return on investment. The campaign received 238 entries, 9,286 votes, 8,751 stories created, 659,967 number of story views or impressions, 150% growth in fans and each story published in the newsfeed, ticker and timeline received 77 impressions. Overall, the campaign was very successful in generating increased traffic to the resorts Facebook.
I think this is an excellent way to engage current and potential customers with the brand. Everyone loves going on vacation and they also enjoy sharing photos of their great memories. Posting their favorite pictures engages them with the resort and also gives the resort an emotional appeal to customers because it shows they care about their personal information. This campaign also provides customers another reason to visit the resort’s facebook page and possibly book a trip from spending time looking at the resort and what it has to offer.